Category Development Manager

The Griffin’s Food Company
New Zealand
23 hours ago
Published: 21/08/2025
Job Location: / New Zealand
At Griffin’s Snacks, we’re proud of our heritage and being New Zealand’s largest snack food company, producing a wide range of iconic and much-loved kiwi brands - many of which have been known and loved for generations.
We’re looking for a commercially curious and positive team player with strong communication skills to join our team in the role of Category Development Manager, managing our biscuits portfolio. Reporting to the Head of Category NZ, this central role sits within our Category Team and is based at our Head Office in Ellerslie, Auckland

You will be responsible to drive category growth through data-led insights, strategic planning, and commercial collaboration. The ideal candidate is not only passionate about consumers and market trends but also has a strong grasp of revenue management and commercial acumen to influence key business decisions and retail partnerships.

Key Responsibilities:
  • Lead category strategy and development plans to drive market share, volume, and value growth.
  • Analyse shopper, market, and performance data to identify opportunities and unlock category growth.
  • Collaborate closely with internal teams (sales, marketing, revenue management) and retail partners to optimize assortment, pricing, and promotion strategies.
  • Support customer business planning with category insights and recommendations tailored to each retail partner.
  • Track competitor activity, market shifts, and shopper behaviour to inform agile decision-making.
What You’ll Bring:
  • Proven experience in a Category Management or Category Development role within the FMCG sector.
  • Strong understanding of revenue growth management (RGM) and pricing strategy.
  • Strong capabilities in Excel, PowerPoint, IRI, Nielsen (if you have worked with data services such as Dunhumby that would be an extra tick!)
  • An innovative curious mindset– you’re not afraid to challenge the status quo and throw new ideas into the mix
  • Experience working in a front-line sales role (NAM, NBM, KAM or Territory Manager) is an advantage
  • Resilience, positivity and a solutions-focused approach– nothing is ever a problem!
  • Strong presentation skills, both within internal and external environments
  • Excellent commercial acumen and ability to turn data into actionable insights.
  • Confident working cross-functionally and influencing both internal stakeholders and customers.

What can you expect in return?
In addition to having plenty of snacks on hand in the office, you can expect to be part of a supportive working environment where you'll feel engaged and valued, career growth opportunities, flexible working options and a focus on health and wellness to make your workplace more enjoyable – including Birthday leave and Wellbeing & Volunteer Days!

If you have the experience we are looking for and you’re keen to be part of an internationally owned but locally operated company creating happy snacking moments every day, we’d love to hear from you! Please apply directly online (and note the details below).

Our application process includes a second Job Specific Application Form to help support your job application. You will see this on the next screen if applying directly on our job board - https://griffinssnacks.chillifactor.co.nz/jobs

If applying via Seek or mobile, this will be emailed to you within an hour of receiving your application. To receive updates please ensure you enter the correct email address and check your inbox (including the spam/junk folder) for Job Application Form and Updates. Email updates are sent via our recruitment software, Chilli Factor.
Apply
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