About Us
Wandering Willow NZ is a dried florals and gifting business based in Westgate, Auckland. We specialise in beautiful, lasting floral arrangements for gifting, weddings, events, and home styling, helping people celebrate moments big and small.
About the Role
We’re looking for a Content and Design Coordinator to take the lead on day-to-day content production for Wandering Willow NZ. This is a highly creative, hands-on role for someone confident in creating, editing, and designing content across a range of formats and platforms.
Your primary focus will be content production across organic social media, email marketing, and digital campaigns. You’ll plan and execute content for organic channels and EDMs, design creative for paid ads and promotions under direction, and capture product photography to support our digital and social channels. You will also update and manage product listings on Shopify to keep our online store aligned with our marketing content.
The pace is fast, the work is varied, and you’ll need to be both creatively sharp and operationally efficient. You must be adaptable, organised, and able to juggle multiple deliverables without sacrificing quality.
Key Responsibilities
Product Photography
- Capture high-quality product and styled photography for website, social media, and digital campaigns
- Style and photograph dried floral arrangements and gifting products to align with brand aesthetic
- Edit and prepare images for use across e-commerce, EDMs, social channels, and promotional materials
- Maintain consistency in lighting, styling, and composition to ensure a cohesive visual brand presence
Content Creation & Design
- Plan, develop, and publish content ideas for organic social media and EDMs, aligned with brand and campaign goals
- Design and produce visual assets for organic social, EDMs, and paid ads (static, animated, and video formats)
- Write engaging short-form copy for social posts and marketing emails
- Execute creative for paid ads and promotions based on supplied campaign direction
- Edit and repurpose raw footage (UGC and internal) into high-performing short-form video content
- Adapt content for platform best practices across Meta, TikTok, YouTube Shorts, and email
- Maintain brand consistency in visual design and tone of voice
Content Coordination
- Manage timelines and asset delivery across content projects
- Translate briefs into clear, compelling creative that meets platform and campaign requirements
- Repurpose and optimise content for multiple formats and channels
- Update products in Shopify, including uploading photos, writing product descriptions, and maintaining accurate product information aligned with brand tone and styling
Social Media Management
- Schedule and publish regular organic posts across Instagram, Facebook, TikTok, YouTube, and Pinterest
- Keep social channels engaging, on-brand, and aligned with marketing priorities
- Stay updated on content trends and best practices to keep output fresh and relevant
Collaboration & Support
- Work closely with the Creative Director on creative direction and campaign execution
- Support coordination and editing of UGC and influencer content
- Respond to customer email enquiries and social media DMs with warm, professional, and timely communication aligned with the Wandering Willow brand tone
- Assist with basic order-related queries and product information requests
- Contribute ideas and inspiration to team brainstorms and planning sessions
About You
You are creative, organised, and excited to contribute your skills to a business that celebrates beauty and joy through flowers and gifting. You enjoy producing content end-to-end, from concept and styling to editing and publishing, and thrive in a role where no two days look the same.
What You’ll Need to Succeed
✅ 1+ year experience in a content creation, design, or marketing production role
✅ Strong design skills and proficiency in Canva, Photoshop, Illustrator, Lightroom, InDesign
✅ Confident video editing skills using CapCut or similar
✅ Solid copywriting skills for short-form marketing content
✅ Experience creating content across Meta, TikTok, EDMs, or similar
✅ Familiarity with Meta Business Suite and social media scheduling tools
✅ Organised, adaptable, and able to meet tight deadlines across multiple projects
✅ Detail-driven and creative, thriving in a fast-paced environment where output is high and quality matters
Nice to Have:
- Familiarity with Klaviyo, Meta Ads Manager, and social creative best practices
- Experience working in a DTC or eCommerce environment
- Comfortable with voiceover or on-camera if needed
- Interest in dried florals, floral design, gifting, or home and event styling
Why Join Us?
✨ Creative, hands-on role in a beautiful, growing florals business
✨ Work in a supportive, friendly environment that values initiative and creativity
✨ Opportunities to contribute your ideas and see your work come to life
✨ Staff discounts on dried florals and gifts
✨ Support for your professional development through training and skill-building opportunities relevant to your role and career growth
To Apply
You must be eligible to work in New Zealand to apply for this role.
Please email your CV and a short note about why you’re interested to:
maggie.l@wanderingwillownz.co.nz
Job Type: Full-time
Benefits:
- Employee discount
- Professional development assistance
Application Question(s):
- Please share a link to your portfolio, any social media accounts you have managed, or examples of content you have created.
Work Location: In person
Application Deadline: 24/07/2025