Digital Channel Analyst

This role will work closely with the Digital Channel Managers and HO Digital Consumer to identify trends and opportunities, produce reports and insights for digital channels, support the strategy for digital channels and collaborate with stakeholders on strategic initiatives and optimisation of digital channels.

This will mean analysing data, producing reports, writing business requirements, conducting desktop research, developing A/B tests and tracking metrics.

• Maintain view of all data, reports, analytics and other insights available to support analysis and decision making.
• Analyse customer satisfaction, feedback and analytics to identify opportunities for improvement.
• Produce reports to track digital performance against key metrics and enable data-driven decisions.
• Provide recommendations to improve results and achieve objectives.
• Model commercial benefits to support the development of business cases.
• Analyse and report on the competitor landscape.

• Support the development of business requirements.     
• Collaborate with experience designers ensuring customer needs are well understood and solutions maximise customer value.
• Participate in User Acceptance Testing, when required.
• Support impact assessment of incidents as required.

• Support the Digital Channel review process
• Support the management of Risks as required
• Support change management for digital releases, for both customers and staff
• Support management of the digital backlog

• At least 4 years’ experience as a BA / DA, in a Digital team or environment
• Data analysis and presentation skills
• Strong analytical and critical thinking skills
• Excellent communication skills
• Demonstrable focus on delivering positive outcomes for customers
• Enjoy working collaboratively within a team
• Be comfortable dealing with ambiguity and change as well as being able to prioritise
• Tertiary qualification preferred
• Financial services knowledge preferred

• 4 weeks standard holiday + 5 additional days of wellbeing leave to support you to be your best
• Additional purchased leave options up to 4 weeks per year
• Banking benefits, insurance discounts and superannuation scheme
• Growth and development – we provide opportunities for development and promote internal mobility
• Recognition - we recognise and reward our star performers
• School holiday subsidy - help you balance work and family during school holiday
• 2 Volunteer days per year

Ko mātou tēnei | Our Organisation
At Westpac, we’re working together to build a fairer and stronger New Zealand for our people, customers, and communities. For over 160 years we’ve been driven by our purpose to Create Better Futures Together.

What makes us unique are the incredible people we’re lucky enough to have walk through our doors every day. The giant ‘W’ on our building doesn’t just stand for Westpac – it says, double you. We’re a place that values, rewards and recognises individuality. Where you can be your whole self, your true self, and your best self. We’re recognised as a place where talent is developed, where passions are fuelled and where ambitions of all shapes and sizes thrive. And it all starts with you!

Tono mai ināianei! | Apply Now!

Apply today with your CV and Cover Letter. 

The people of Aotearoa, New Zealand hail from many cultures and backgrounds. At Westpac New Zealand, we draw on this enormous talent pool to cultivate a team rich in ability and empowered to reach its full potential. Our aim is to be brave challengers, celebrating our differences and relentlessly advocating for our customers. It starts with us – we believe that when we care deeply and do our best for our people, they’ll do their best for our customers. We encourage people from all walks of life to apply, including those who are neurodiverse, have chronic health conditions or disabilities – your attitude and passion are as important to us as your experience, qualifications and capabilities. 

Mahi tahi tātou, kaha ake tātou | Together Greater

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