Practice Lead Findability

• Shape the Future of Digital Discovery at MBIE
• Are you passionate about making information easy to find and accessible for everyone?
• Do you thrive at the intersection of digital strategy, customer experience, and emerging technologies?
• Join us at the Ministry of Business, Innovation and Employment (MBIE) as our Practice Lead Findability and help shape how New Zealanders discover and engage with our digital services.
• 12 month fixed term opportunity, Wellington based
• Salary range: $118,390-$143,639 + KiwiSaver + Wellness Benefit

As Practice Lead Findability, you'll lead MBIE's strategic approach to digital findability-ensuring our content is discoverable by people and technologies alike. You'll champion best practices in on-site and off-site search, including SEO, GEO, and citation optimisation, and play a key role in shaping MBIE's online presence.

This is a leadership role within the Online Channels team, reporting to the Manager Channel Development. You'll collaborate across MBIE to drive innovation, improve customer experience, and embed accessibility and plain language standards in everything we do.

What You'll Bring:

We're looking for someone who combines deep technical expertise with exceptional interpersonal and leadership skills. You'll be a natural relationship builder who thrives in collaborative environments and can influence and inspire others.

Key Responsibilities:

• Lead the development and implementation of MBIE's findability strategy.
• Ensure content is discoverable by users and technologies such as AI.
• Apply deep knowledge of search behaviours and technologies to improve digital experiences.
• Build strong, trusted relationships across teams, vendors, and stakeholders.
• Mentor and coach others to build capability and foster a culture of excellence.
• Champion data-driven decision-making and customer insights.
• Work collaboratively across MBIE to align efforts and deliver shared outcomes.

Skills and Experience Required

• Proven experience in leading findability strategies, including SEO, GEO, and citation optimisation.
• Strong understanding of content strategy, metadata, taxonomy, and emerging search technologies.
• Experience with tools like SEMrush, Google Analytics, and CMS platforms.
• Excellent communication and stakeholder engagement skills.
• Demonstrated ability to lead through coaching, mentoring, and collaborative mahi tahi.
• Commitment to kaupapa Maori approaches and embedding tikanga Maori in service design.
• Strategic thinker with a people-centred, inclusive approach.
• Relevant tertiary qualification preferred.
• Must have the legal right to live and work in New Zealand

MBIE's goal is to create a resilient and high-performing economy that delivers real and ongoing quality of life for all New Zealanders.

We do this by working with others to create an environment that supports businesses to be more productive and internationally competitive, enables all New Zealanders to participate in the economy through improved job opportunities and by working to ensure quality housing is more affordable.

People are at the heart of our mahi, our way of working is guided by our values which shape our behaviours.

• Mahi Tahi - Better Together
• Maia - Bold and brave
• Pae Kahurangi - Build our Future
• Pono Me Te Tika - Own It

Our aspirations are echoed in our Maori identity - Hikina Whakatutuki - which broadly means `lifting to make successful'.

MBIE recognises the partnership founded under Te Tiriti o Waitangi between Maori and the Crown and is committed to giving effect to Te Tiriti o Waitangi. We will do this through enduring, meaningful and effective partnerships with iwi, Maori, other Maori groups/organisations and the Crown, as this is critical to enable economic and social development, both for Maori and for wider Aotearoa New Zealand. We are committed to continuing to partner with iwi in order to find new sustainable solutions to address long standing systemic and cross-cutting issues facing Maori and wider Aotearoa New Zealand and we are also committed to identifying opportunities for iwi to lead and creating an enabling environment for iwi to leverage these opportunities.

E mohio ana a Hikina Whakatutuki i puea ake te kotuinga I waenganui i a ngai Maori me te Karauna i Te Tiriti o Waitangi, a, kei te whai ia ki te whakau ake i Te Tiriti o Waitangi. Ma te whai kiko o nga kotuinga ahungaroa o ngai wi, o ngai Maori, me etahi atu ropu Maori ki te Karauna, katutuki tenei. He ahuatanga nui tenei e ahei ai nga mahi whanaketanga a-ohanga, a-papori hoki ki a ngai Maori me Aotearoa whanui. E whai tonu ana matou ki te kotui atu ki nga iwi mo te rapu huarahi hou ki te whakaara i nga kaupapakua roa nei e tami ana i a ngai Maori me Aotearoa whanui, a, e whai ana hoki ki te tautohu i nga aheinga kokiritanga ma nga iwi, me te tautoko i nga iwi kia whai mana ake ai enei aheinga.

Click here to view a position description.

When you are ready to apply please send a CV and cover letter telling us why you're the perfect fit for this role.

All applications must be submitted via our online process.

We can't wait to hear from you!

Email Roxana Anderson at roxana.anderson@mbie.govt.nz quoting ref MBIE/18110 if you have any further questions.

Applications close on Tuesday 2nd September 2025 at 11.59pm