Mō te whai waahi | About the opportunity
You will accelerate commercial growth and drive market outcomes for Farmlands’ nutrition brands — SealesWinslow, NRM, and McMillan — through the execution of integrated brand and retail marketing strategies.
Responsibilities include:
- Helping define the overall category strategy for animal nutrition — not just executing campaigns, but shaping where we play and how we win.
- Contributing to high-level brand strategy while remaining hands-on and execution-focused — able to move seamlessly between planning and doing.
- Championing Farmlands’ position as a market leader in animal nutrition, driving relevance and loyalty across both traditional and emerging customer segments.
- Collaborating with internal teams to bring campaigns to life across digital, in-store and field environments.
- Ensuring brand consistency and tone — keeping all creative output on-brand, aligned with pricing and content guidelines and connected to the shareholder experience.
- Spending regular time in the field and with our teams to gather insights, understand customer needs and stay current with competitor activity.
- Bringing campaigns to life in real-world settings — from Farmlands stores, partner locations and retail activations to field days and frontline engagement.
- Monitoring campaign performance, reporting against objectives and budgets and providing insights to continuously improve future marketing effectiveness.
Mōhou ake | About you
- 5+ years of experience in marketing.
- Proven capability in executing brand and retail marketing plans and concepts.
- Sound knowledge of digital and search channels and performance marketing.
- Experience in briefing marketing requirements and managing stakeholders.
- Strong understanding of best practice brand marketing strategies and techniques using the written word, digital media, events and other creative ways to engage with audiences.
- Knowledge of agriculture service industry is desirable but not essential.
Mō ngā painga | About the benefits
You'll be rewarded with:
- Sick leave from Day 1.
- Paid birthday leave.
- Access to training through our online library, The Greenhouse.
- Staff discounts at Farmlands Retail Stores.
- Exclusive Farmlands shareholding offer providing access to a vast array of discounts with our Card Partners.
- Additional support for parents - 10 weeks of fully paid parental leave for primary carers and 2 weeks' paid partner's leave.
Mō matou | About us
At Farmlands Te Whenua Tāroa, New Zealand’s largest farming co-operative, we’re driven by three core values: Be You, Minds Open, and See It Through. We support NZ farmers and growers to boost profitability and productivity, aiming to be the trusted partner for everyone connected to the land.
With over 1,200 team members across 80+ locations, we offer diverse operations - from retail and feed production to ecommerce and fuel. Join us to be part of a Kiwi-owned brand that values your uniqueness, creativity, and teamwork in a fast-paced, collaborative environment.
Te Tono | How to apply
Apply online with your CV and cover letter and we'll do the rest. We'd love to hear from you and know you'll most definitely grow your career - and us - at Farmlands.
Applicants must have the legal right to work in New Zealand.
Please note that the successful candidate will have to go through pre-employment checks before starting with us at Farmlands. These will include two references from your two most recent managers, a Ministry of Justice Check, proof of your right to work in New Zealand, a driver’s licence check and an ACC background check. For certain roles a drug and alcohol test, credit check and AML check may be required.
