National Sales Manager

BAT
Auckland, Auckland
1 day ago

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco New Zealand has an exciting opportunity for a National Sales Manager in Auckland, NZ


The National Field Manager drives execution of national and area-specific initiatives to achieve BATNZ’s volume, share, and profit goals across trade channels. The role coordinates area teams, adapting strategy to local logistics and consumer needs, while leading Trade Marketing and Distribution to excite customers and grow brands through Route to Market, Shopper Marketing, and Customer Management. It builds people, process, and strategic capabilities, supports marketing skills development, and ensures effective channel strategies aligned with global and regional plans. The role maintains strong stakeholder relationships and also serves as the Management Health & Safety Committee representative, reporting H&S matters to senior leadership.

Your key responsibilities will include:
  • To drive the area teams towards achieving BATNZ Market Share, Volume & Profit objectives, through the successful implementation of account/channel plans & brand marketing strategies.
  • Provide clear direction & prioritisation of the trade marketing and distribution strategies across BATNZ to ensure all cyclical & project objectives are achieved.
  • Ensure that the field force adheres to all BAT prescribed systems, procedures and policies, including legal and internal system requirements.
  • Monitor and drive the availability/distribution of BAT brands with respect to the BATNZ’s market needs, in order to maximise brand exposure in key channels in line with corporate strategy.
  • To maximise productivity and quality of execution across the (BATNZ) field, highlighting needs for on the job training, staff development and providing the necessary motivation in order to ensure competitive advantage in the trade.
  • Coordination and reporting of all available BATNZ resources and budgets to ensure they are effectively used to achieve targets and objectives, such as TCP time, activity conversion, T&E, merchandising budgets and any workforce expenses.
  • Monitor and report into the Board Health & Safety Committee and/or Executive Team on the achievement of objectives outlined in the H&S Roadmap / Annual Plan and the H&S Scorecard
  • Coordinate and communicate between the trade, internal field force, external third-party field force and other internal teams to manage customer programs, gather and report market intelligence, maintain data accuracy, and ensure stakeholders are informed for effective planning and issue resolution.

  • Lead by example through role modelling BAT values and leadership capabilities, fostering a safe working culture, and sharing resources across teams to build organisational capability.

  • Develop people and performance by coaching, providing feedback, implementing development plans, identifying talent, and driving both team and personal growth towards business targets.

What are we looking for?
  • Minimum 7 years field management in an FMCG environment
  • Auckland based with the ability to travel
  • Proven people leadership experience
  • Proficient MS Word/Excel/Power Point & general computer skills
  • Highly developed written/spoken communication skills
  • Ability to provide strategic direction ensure effective implementation through team members
  • Demonstrated business and commercial acumen
  • Strong negotiation and influencing skills
  • Demonstrated analytical skills
  • Highly developed self-awareness and interpersonal skills
  • Ability to turn execute strategy through people
What we offer you?
  • We offer a market leading annual performance bonus (subject to eligibility)
  • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
  • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
  • We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

Apply
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