Media & Influencer Marketing Specialist, Passenger
Position Description
- New role, make it your own!
- Working with iconic brands
- Permanent, Wellington or Auckland based
He kōrero mō mātou | About us:
At KiwiRail, we connect New Zealanders sustainably, powering economic growth and ensuring vital freight and passenger services run smoothly. Our mission, "Stronger Connections, Better New Zealand," highlights our dedication to sustainability and community well-being.
Our people make KiwiRail exceptional. By fostering a diverse, inclusive, and supportive workplace, we empower everyone to contribute their best. If you’re passionate about innovation and safety, we’d love to welcome you aboard.
He whakamārama mo te tūranga mahi | About the role:
Our Media & Influencer Marketing Specialist will be responsible for delivering KiwiRail’s consumer and trade media presence through proactive media relations and influencer partnerships. This role ensures that KiwiRail’s passenger brands are consistently represented across key media outlets in New Zealand and Australia, driving visibility, engagement, and conversion. Responsibilities will include media campaigns, media collateral and user-generated content initiatives to support brand storytelling and reputation management.
Key accountabilities include:
- Developing and executing proactive media strategies and PR campaigns across both B2C and B2B audiences
- Developing and maintaining media kits, press assets, brand messaging and editorial resources
- Managing relationships with media outlets, journalists, influencers and digital creators
- Planning, pitching and hosting media familiarisation trips and influencer experiences
- Drafting editing and distributing approved press releases and official media responses
- Leading influencer marketing programmes, including identifying creators, developing briefs and managing content delivery
- Responsibility for facilitating filming requests
- Initiating and supporting user-generated content (UGC) campaigns across key platforms
- Overseeing the planning, logistics and creative direction for on-brand filming and content capture
- Monitoring, tracking and reporting on earned media and PR performance, using these insights to inform future strategy
- Pitching stories to media outlets in New Zealand and Australia and tracking media coverage to measure campaign impact
Ngā pukenga e rapu nei mātou | What (skills) you will bring:
- You will have proven experience managing media relations, influencer marketing and public relations within a consumer or tourism-facing brand
- You will have written and delivered successful press releases, PR campaigns and media content across multiple platforms
- You are confident working with journalists, influencers, and content creators and know how to build meaningful, mutually beneficial relationships
- You have created influencer strategies from planning through to activation and reporting
- You understand how to generate and amplify user-generated content (UGC) to support brand storytelling
- You have managed media familiarisation trips, including itinerary design, hosting and follow-up
- You have experience tracking earned media and influencer coverage, using insights to improve content and media performance
Your ability to take ownership of your work and successfully collaborate across a number of teams will hold you in good stead for this busy and challenging role. Bring your diverse perspectives and creativity and develop your proven career further.
Nōu te rourou | What's in it for you:
- Competitive salary plus 4% employer KiwiSaver contribution
- Professional development opportunities to help you grow and succeed
- Access to NZ Rail Staff Welfare Trust benefits, including holiday homes, medical support and discounted travel
- Be part of a diverse and inclusive workplace dedicated to innovation, sustainability and community impact
Kua rite, kia rite | Ready to Make a Difference?
Rā aukati | Applications close: 13 July 2025