Department: Customer Marketing
Division: New Zealand
Location: Auckland or Wellington
Ko Mātou – About Us
Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we’re shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
Mō te tūranga - About the role
As a Customer Marketing Manager in our Marketing Centre of Excellence you'll play a key role in their mission to deliver excellent customer experiences through personalisation. You will:
Play a pivotal role in shaping and executing automated marketing communication strategies that drive business growth and enhance customer experience
Work in a cross-functional squad to deliver and optimise data-driven campaigns
Lead strategic initiatives to enhance the capabilities of the Customer Marketing team and drive continuous improvement.
Whatever the day has in store, you’ll be working with a close knit team that supports each other and celebrates team wins.
Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.
Role type: Permanent, Full Time
Role location: Auckland or Wellington
Ka aha tō rā e kite ai? - What will your day look like
As a Customer Marketing Manager, you will have the opportunity to:
Synthesising customer research and insights to gain a comprehensive understanding of customer behaviours, motivations and potential touchpoints for personalised communications.
Developing customer centric, insight-driven contact strategies across various direct digital and traditional channels.
Briefing our in-house design studio to create multi-channel content that delivers value to customers.
Working and collaborating with cross-functional teams in an agile environment to drive world-class communications.
Monitoring and evaluating the performance of customer contact journeys, focussing on continuous improvement and enhancements.
Ōu Pūkenga? - What will you bring?
To grow and be successful in this role, you will ideally bring the following:
- 5+ years of experience in customer marketing, with a strong focus on automation and data-driven strategies.
- Proven expertise in personalisation within a multi-channel marketing automation ecosystem
- Experience in developing customer contact programmes based on behaviour analysis and customer journey mapping.
- Strong analytical skills with the ability to interpret customer data and optimise campaigns
- Ability to manage multiple internal and external stakeholders across various levels of seniority in a fast-paced environment, with strong negotiation and influencing skills.
- Strong organisational skills with attention to detail.
- Recognised graduate or post-graduate tertiary qualification in Marketing or Business.
- Industry-specific qualifications.
- Experience in Financial Services or utilities.
- Ability to maintain a big picture focus, ensuring actions align with strategic objectives.
He aha te take e uru ai koe ki a mātou? - So, why join us?
From the moment you join ANZ, you'll be part of a work whānau striving towards a common purpose: shaping a world where communities thrive.
But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and community you need to take the next big step in your career.
We're a diverse community at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to wellbeing services and discounts on selected products and services from ANZ and more.
At ANZ you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of Aotearoa New Zealand's communities and this is one of the reasons that has inspired us to develop a multi-year Te Ao Māori Strategy called Tākiri-Ā-Rangi. This includes increasing representation of Māori and Pasifika people at ANZ. Join us and get involved in one of our affinity networks which help us to better understand and meet the needs and interests of our increasingly diverse workforce.
Kua wātea te katoa ki te tono. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with an access requirement or disability, let us know how we can provide you with additional support.
/.You can apply for this role by visiting ANZ Careers and searching for reference number 97568.
Te Rā Ōtinga - Job Posting End Date
Tuesday 17th June
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