Company Description
Help shape and bring marketing plans to life in integral categories for The Warehouse!
Starting with a single red ‘shed’ over 40 years ago, today The Warehouse Group is home to some of Aotearoa’s iconic brands - The Warehouse, Warehouse Stationery, and Noel Leeming. Our purpose at The Warehouse Group (TWG) is ‘Helping Kiwis live better every day” and this guides how we show up every day. We’re laser-focused on our customers and markets, looking to excite, bring joy and deliver value through our products and offering.
We’re seeking a passionate and driven intermediate-level retail marketer to join the team and drive the mission!
Job Description
Reporting into a Category Marketing Lead, you will be working in the Toys, Leisure and Tech categories. Toys are a significant category for us, with fun, vibrant and significant activations and trading events (e.g. our famous yearly Mega Toy Sale) will play into your role. The wider categories can be trend focused and seasonal in nature so timing and lots of buzz is of the essence!
A snapshot of your role:
- Deliver and execute effective marketing campaigns fitting category plans and marketing strategy
- Drive major trading events (such as Toy Sale, school holidays) and events to agreed Marketing and Trading calendar
- Ensure the category teams are supported with impactful marketing activity to drive sales, profitability and brand building in line with the brand strategy, category strategy and trading requirements
- Work closely with suppliers and creative, media team, merchandising, operations and omni experience to ensure marketing activities are integrated providing a cohesive customer experience
- Collaborate with other Marketing Managers/Leads (i.e. Warehouse Stationery) where dual campaigns are being crafted
- Manage agreed aspects of Marketing A&P budget efficiently across activity to improve effectiveness
- Use insights to drive data-driven decision-making and craft marketing activity
Qualifications
We are looking for a confident operator who loves the fun and fast pace of retail, happy to roll up the sleeves and get stuck in. Retail savvy, keen to grow, reliable and customer centric mindset describe you down to a t. Your marketing background and trading mindset are an absolute must.
- Retail marketing experience is highly preferred!
- Curious about consumer/shopper behaviour
- Adaptable, flexible – thrive with pace
- Strong relationship and stakeholder management skills – working across everyone from agencies, supplier brands, internal cross-functional stakeholders
- Project management skills - managing timelines and budgets
- A confident interactor and strong communicator – you know how to win friends, influence, negotiate and push back when needed
Additional Information
Come work with us as we aim to “Help Kiwis live better everyday!”.
When you join us, we offer a range of benefits that work for you, your lifestyle, and your career.
Our teams balance a hybrid working approach (up to 2 days per week from home). Conveniently located in Northcote, we offer free car parking on-site, EV charging and on-site café and gym access. This on top of great discounts across brands, birthday leave, wellbeing support and excellent opportunities within the business!
If you love retail, know what drives customers, and want to make your mark on a much-loved Kiwi brand – we’d love to chat.
