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Marketing Activations Manager

Coca-Cola Europacific Partners
Auckland, Auckland
Full time
1 week ago

Coca-Cola Europacific Partners New Zealand (CCEP NZ) takes pride in our exceptional portfolio of world-class brands and our passion for delivering them to Kiwis every day. As a proud part of the New Zealand community, we’re driven to create shared moments of refreshment, connection, and joy across Aotearoa.


We’re now seeking a Marketing Activations Manager to join our Licensed Channel team. This is a unique opportunity to lead engaging, insight-led activations that connect our brands with consumers in the places they shop, celebrate, and socialise. This permanent, full-time role serves as a key link between The Coca-Cola Company (TCCC), the Licensed channel team, and our Australian business.


Your Impact


Reporting to the Head of Brand Activation, Trade Marketing & Design, you’ll be responsible for driving the development and execution of shopper-focused marketing campaigns, national promotions, and experiential programs across the Licensed channel.


Key responsibilities include:


  • Leading and executing shopper marketing initiatives across on- and off-premise licensed venues
  • Developing and delivering promotional activity, grassroots sampling and event sponsorships
  • Collaborating with commercial, legal, brand, and trade marketing teams to deliver campaigns that align with business and brand priorities
  • Managing agency partners to execute high-impact activations on time and on budget
  • Supporting go-to-market execution for new product launches
  • Tracking performance, evaluating ROI, and identifying opportunities for continuous improvement
  • Translating insights into targeted, effective marketing strategies that drive conversion

About You


You’ll be a bold and strategic operator with strong FMCG marketing experience—ideally in shopper marketing, brand activations, or channel execution. You’re commercially savvy, highly collaborative, and passionate about bringing brand experiences to life.


What you’ll bring:


  • 5+ years’ experience in FMCG, shopper marketing, brand activation, or retail marketing
  • Proven ability to manage complex projects from idea through execution
  • Strong commercial thinking and consumer understanding
  • Excellent stakeholder management and communication skills
  • Confidence working with data, insights, and shopper behaviour
  • Proficiency in Microsoft Project, SAP, and campaign performance tools (e.g. Nielsen, Dunnhumby)
  • A tertiary qualification in Marketing, Business, or related field

Your Benefits


As part of the CCEP whānau, you’ll enjoy a supportive, high-performing environment and a benefits package that includes:

  • Free monthly product allowance to share with friends and family
  • Annual Bonus Plan (10% of base salary)
  • Full medical insurance for you and your dependants (up to age 21)
  • 8% Kiwisaver and Superannuation options
  • Employee Share Program (matched up to $3,000 per year)
  • Free parking at all CCEP NZ locations

Working with Us


We are exceptionally proud to be recognised as one of NZ’s Best Employers several years in a row! We are successful because we are passionate, hard-working, and committed to our products, our customers and each other. CCEP is a place where people can grow, be happy and be well in a safe, open, and inclusive workplace. We are committed to equal employment opportunities for all employees and to providing employees with a safe work environment free of discrimination and harassment.


We welcome candidates from a wide range of backgrounds, including individuals with disabilities, unique health or mental health requirements, and/or those who embrace neurodiversity to apply for our roles. If you need any accommodations or assistance during the recruitment process to ensure you can showcase your unique differences, please feel free to inform us in your application. If you don’t meet every requirement but believe you’d be a great fit, we encourage you to apply!


CCEP is committed to the health and safety of all employees. This role includes a pre-employment health evaluation process and drug test.


Applications close 2nd July.


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