Ready to turn data into action and build smart, guest-led marketing programmes?
Join RealNZ as our new Digital Marketing Specialist - Email & Direct and help us unlock the power of first-party communications across our iconic tourism and mountain experiences.
With over 1.4 million guests annually, this is a unique opportunity to engage, nurture, and convert through relevant, high-impact messaging. You'll lead the charge in building automated email programmes, supporting campaign teams, and driving performance across the guest journey.
In this role, you will design and deliver automated and campaign-linked email programmes aimed at driving guest engagement, bookings, upsell, and retention. You'll collaborate closely with campaign teams to execute segmented and tactical sends, while working with our CDP (Tealium) and external partners to activate audience segments and scale communications across channels. You'll champion best practices in CRM, audience targeting, messaging structure, testing, deliverability, and reporting. Additionally, you'll coach and support the wider marketing team by providing tools, templates, and training resources. Monitoring performance, reporting on key metrics, and continuously optimising through testing and innovation will be central to your success in this role.
What are we looking for?
- 3 to 5 years' experience in CRM, marketing automation, or digital marketing
- Proven success in email marketing with measurable impact
- Familiarity with platforms like DotDigital, Marketo, Salesforce Marketing Cloud, and CDPs like Tealium
- Strong data skills - turning insights into segments and campaigns that convert
- A collaborative mindset and a passion for both doing and improving the work
What's in it for you?
- Permanent Full-Time role
- Medical insurance included in your remuneration package
- Enjoy some incredible staff perks! Along with a FREE Cardrona/Treble Cone season pass, bring a friend along to experience RealNZ's unforgettable adventures at a fantastic discount. Explore the Te Anau Glowworm Caves, cruise Milford and Doubtful Sound, dine at Walter Peak and discover Rakiura. It's an amazing opportunity to experience the best of New Zealand without breaking the bank
Real people, real places, real experiences. Welcome to Real.
When's the best time to join the Real whānau? Now's good.
We're the conservation business that's enabled by tourism. We're helping the world, one guest at a time, fall in love with conservation. We're inspiring people to leave their places in better conditions than when they found them. We channel a guest-centric approach that fuels our genuine promise to deliver Aotearoa's most unforgettable experiences.
It's our workplace environment that makes careers at RealNZ more exciting than the regular job. Working for Real could mean you're based anywhere between a secluded island, a scenic fiord, and a snow-capped maunga. Our people, places, and workdays are a great and diverse mixture. It keeps us on our toes and adds value and passion to our work.
How to apply
Click Apply to be taken to our careers page.
Please note that we will be interviewing candidates as they apply, and if the right person is found, we may close the role off to any further applications.