Mō te tūranga | About the Role
Reporting to our Chief Marketing Officer, this senior leadership role is at the helm of marketing transformation. You’ll define and deliver enterprise-aligned content and customer strategies across all channels including email, in-app, and web fuelled by deep customer insight and future-focused Martech. Your remit spans strategy, execution, stakeholder alignment, agency leadership, and ongoing innovation in marketing performance.
Key Responsibilities include:
- Provide strategic direction across customer and content marketing, aligned with Enterprise goals
- Lead insight-driven, integrated marketing plans across email, in-app, and web platforms
- Drive customer engagement through content effectiveness, SEO, and performance optimisation
- Embed customer insights into lifecycle marketing strategies and test-and-learn execution
- Ensure all content supports broader business priorities and customer relevance
- Champion cross-functional collaboration and build strong stakeholder relationships
- Manage strategic agency partnerships and oversee delivery of award-winning work
- Leverage Martech and automation to enable scalable, personalised marketing
- Stay ahead of industry trends and optimise content performance via SEO and engagement metrics
- Oversee budget and resource planning for marketing initiatives
- Inspire and coach a high-performing team, foster trust, accountability, and innovation
- Navigate competing priorities with agility, clarity, and focus
Nā tāu rourou | What will you bring?
- 15+ years in senior marketing roles with a focus on customer marketing, lifecycle strategy, and enterprise collaboration
- Proven leadership of high-performing teams and delivery of commercially impactful marketing programs
- Deep expertise in customer insights, segmentation, and data-led strategy
- Strong commercial acumen with ability to influence senior stakeholders and boards
- Experience in complex, data-rich sectors such as financial services, telco, or energy
- Skilled in managing agency ecosystems and developing impactful briefs
- Confident communicator, able to simplify complexity and drive stakeholder alignment
- CRM expert with strong Martech capabilities and a future-focused mindset
- Content strategy experience across digital channels, including SEO, UX, and performance optimisation
- Tertiary qualification in marketing, business, or a related field
- High accountability, pace, and quality in delivery
- Strong synthesis, decision-making, and relationship-building skills
- Collaborative and influential at all levels with a bias for action and impact
Westpac Hei Wāhi Mahi | Working at Westpac
Immersing yourself in a supportive team environment, and receive some of the best banking, and lifestyle benefits in the market along with:
- 4 weeks standard holiday + 5 additional days of wellbeing leave to support you to be your best
- Additional purchased leave options up to 4 weeks per year
- Banking benefits, insurance discounts and superannuation scheme
- Career growth – we promote internal capability; we have programmes that recognise star performers
- Generous parental leave – and top up government paid parental leave
- School holiday subsidy - help you balance work and family during school holiday
- 2 Volunteer days per year
Ko mātou tēnei | Our Organisation
At Westpac, we’re working together to build a fairer and stronger New Zealand for our people, customers, and communities. For over 160 years we’ve been driven by our purpose to Create Better Futures Together.
At Westpac, we’re working together to build a fairer and stronger New Zealand for our people, customers, and communities. For over 160 years we’ve been driven by our purpose to Create Better Futures Together.
What makes us unique are the incredible people we’re lucky enough to have walk through our doors every day. The giant ‘W’ on our building doesn’t just stand for Westpac – it says, double you. We’re a place that values, rewards and recognises individuality. Where you can be your whole self, your true self, and your best self. We’re recognised as a place where talent is developed, where passions are fuelled and where ambitions of all shapes and sizes thrive. And it all starts with you!
Tono mai ināianei! | Apply Now!
Apply today with your CV and Cover Letter.
The people of Aotearoa, New Zealand hail from many cultures and backgrounds. At Westpac New Zealand, we draw on this enormous talent pool to cultivate a team rich in ability and empowered to reach its full potential. Our aim is to be brave challengers, celebrating our differences and relentlessly advocating for our customers. It starts with us – we believe that when we care deeply and do our best for our people, they’ll do their best for our customers. We encourage people from all walks of life to apply, including those who are neurodiverse, have chronic health conditions or disabilities – your attitude and passion are as important to us as your experience, qualifications and capabilities.
Mahi tahi tātou, kaha ake tātou | Together Greater
Applications close:
10 August 2025