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GM Digital & Marketing - Fixed Term

NZME
Auckland, Auckland
3 weeks ago

Lead the Digital Future of Real Estate Marketing


We’re looking for a strategic, creative, and data-savvy digital and marketing leader to provide cover for 12 months and head up our Digital & Marketing team at OneRoof. Reporting to the Chief of OneRoof, this is your chance to influence brand, performance, product, analytics and customer experience across a platform trusted by Kiwis nationwide.

Your impact will be huge – from growing our brand, awareness, audience and conversions, to shaping the full funnel digital journey that keeps users coming back for more.

What you’ll be doing:

  • Owning and executing digital and marketing strategy
  • Growing OneRoof’s brand through multi-channel campaigns across B2C and B2B
  • Leading SEO, paid media, analytics and CRO programs to hit growth KPIs
  • Championing customer engagement, retention and satisfaction
  • Guiding product improvements that elevate UX and drive conversions across web and app
  • Inspiring and coaching a high-performing team of marketers and digital professionals

What you’ll bring to the table:

  • 10+ years’ experience leading in digital and/or marketing environments
  • A relevant qualification such as a BA/Masters in Marketing
  • Experience in Performance Marketing, Brand Marketing, and Direct Marketing
  • Experience in Analytics, website optimisation and A/B testing
  • Proven experience owning and growing brand and audience metrics
  • Strategic thinking and proven ability to translate vision into action
  • Deep understanding of digital channels, analytics and customer behaviour
  • Leadership style that motivates and empowers cross-functional teams
  • Curiosity, adaptability and a future-focused mindset

Candidates must have the right to work in New Zealand.

Why NZME | Why OneRoof

We’re proudly Connected, Curious and Confident. As part of the NZME family, you’ll be backed by a powerhouse media business that thrives on innovation and creativity. OneRoof is on an ambitious growth journey — and this is your opportunity to shape what comes next.

Your workplace will be in central Auckland in a modern well-equipped office that boasts not only radio studios but also newsroom hubs, multiple breakout areas and our popular iHeart lounge that hosts a variety of internal events. The culture is second to none and you’ll have access to a range of discounted products and services and development opportunities.

Sound like you? Apply now and be part of redefining the way Kiwis engage with property.

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