Mitre 10 has been a part of New Zealand's home improvement culture since 1974. An award-winning success story, inspiring Kiwi to love where they live, work and play with our home improvement, garden and trade offer.
Are you a visionary leader with a passion for customer engagement, strategic partnerships, and data-driven innovation? We are looking for a dynamic Head of Loyalty & Partnerships to shape the future of customer loyalty in one of New Zealand’s most iconic retail brands.
About the Role
As our Head of Loyalty & Partnerships, you’ll lead the charge in creating and executing high-impact customer engagement programs across both retail and trade channels. Your mission? To deepen customer relationships, drive retention, and unlock commercial growth through personalised, data-led experiences.
You’ll also be the architect of strategic partnerships, think Air New Zealand and key retail associations, that elevate our customer value proposition and expand our reach. This is a high-profile role that blends creativity, commercial acumen, and stakeholder influence.
What You’ll Be Driving
Retail Loyalty
- Lead and evolve the Mitre 10 Club and loyalty strategy
- Champion Club customer journey and in-store experience enhancements
- Oversee Club communications, promotions, and data integrity
- Deliver member growth and engagement targets
Trade Loyalty
- Optimise Trade eDMs and support direct-to-customer growth initiatives
- Leverage third-party loyalty offerings to boost brand preference
- Steward Trade customer data for targeted marketing
Personalisation
- Deliver personalised experiences via Dynamic Yield and martech integration
- Drive first-party data acquisition to enhance targeting and relevance
- Achieve direct sales targets through tailored messaging
Partnerships
- Lead strategic alliances (Farmlands, Ruralco, Airpoints) to expand reach
- Improve partner-related customer experiences and operational processes
- Activate marketing through partner channels and hit sales targets
What You’ll Bring
- At least 7 years’ experience in loyalty program leadership and partnership management
- Proven success in developing customer offers that build brand loyalty
- Strong experience with lifecycle marketing, data-driven campaigns, and direct marketing platforms
- Demonstrated ability to deliver results across paid and owned digital media channels
- Deep understanding of data privacy regulations and first-party data best practices
- Proficiency in CRM tools, data analytics platforms, email systems, and data management technologies
This role offers the opportunity to work on Auckland’s North Shore in a positive, fast paced environment that is stimulating and enjoyable to work in. We are a team moving forward and that is a result of our motivated, skilled team members. There is an attractive remuneration package for this role, generous staff buying privileges, life insurance, discounted medical insurance, birthday day off, flexible working, wellness day off and more.
Permanent (Full time)
Job no: SC_HoLP_2025
Location: Auckland, Rodney & North Shore, North Shore - Support Centre
Closing Date: Friday, 5 September 2025
