Marketing Manager - Trade

Marketing Manager - Trade

• Deliver and optimise our Trade strategy to drive sales and brand advocacy

• Full time permanent role

• Hybrid role with WFH flexibility

We are Woolworths Group | Ko Woolworths Tātou

We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do | Hei mahi

Reporting to the Senior Marketing Manager: Trade, your primary focus will be to plan, develop & manage the activation and execution of our Trade strategy and support the way we develop our communications around pricing, trade events, and our wider value propositions.

Part of the wider Trade team, you will combine commercial knowledge with a deep understanding of our customers to drive short-term sales, long-term value for money perceptions, and overall brand advocacy for the Woolworths brand.

Key Priorities for the role include:

• Drive the execution of our trade roadmap both tactically and strategically, delivering world-class brand and marketing communications across our weekly offer, trading events, and wider value propositions.

• Collaborate with our commercial team to ensure we are delivering a compelling product and price offer to our customers every week across all channels - in-store, online and paid advertising.

• Ensuring best-in-class execution across all trade marketing communications, including price integrity and adherence to brand guidelines.

• Champion data-driven and insight-led decision-making to inform strategies, identify opportunities, set objectives, optimise performance and proactively mitigate challenges.

• Maintain and grow strategic relationships within the business across Merchandise, Marketing, Operations, and Cartology teams, as well as external agency partners including creative design and media

What you’ll bring | Hei koha

This key role requires a passionate and experienced product marketer, with strong commercial understanding, a strategic and analytical mindset as well as a deep expertise in reaching audiences in a fragmented and complex media landscape, both digital and traditional. A demonstrable passion for the NZ Grower market and fresh & healthy products will be an advantage.

Your specific experience will likely reflect:

• Deep understanding of customers, their behaviours and habits

• Experience working with commercial teams and/or suppliers, including an understanding of commercial metrics, terminology, and pricing.

• Exceptional collaboration, influencing and communication skills

• Strong analytical skills, with particular focus on customer and business metrics, an ability to understand trends, question hypotheses and demonstrate ability to consider data in a decision making process

• Proven experience in campaign management, bringing the campaign to life across all channels within a changing media landscape

What you’ll experience | Ngā Huanga

Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work:

• 
  A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams

• High-impact role supporting our teams who enrich our communities.

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.

• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.

• A progressive and competitive leave policy that gives you more space for what matters to you.

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

Endless possibilities with the Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group | No Woolworths tātou

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.