Job Description
Kia ora!
Digital technologies are empowering customers like never before, transforming how they discover, explore, buy, and engage with brands and products. The speed with which consumers embrace these new touchpoints is only getting faster, and businesses must keep up with the pace of change.
Air New Zealand's strategy is to build our digital DNA and create a leading digital organisation in Australasia and the best digital airline globally.
What this role means to us:
Sitting in the wider Brand and Marketing team and reporting to the Digital Performance Marketing Chapter Lead (Team lead), you will be responsible for driving the delivery of performance-driven digital and direct marketing strategy that align with Air New Zealand’s Loyalty Tribe (business area) business objectives of driving revenue growth through effective and cost-efficient marketing planning, implementation, optimisation and reporting for Air New Zealand’s loyalty programme. This role is key in bringing our vision to life, to deliver relevant, timely, accessible marketing content at scale, that puts the customer first.
Being the subject matter expert for all things digital performance marketing (email, ecommerce, targeting, marketing automation, media optimisation, insights), you will support the development of a customer-first and data-driven digital media strategy to improve the customer experience and increase ROI across our digital and direct media channels.
Essential skills and experience for the role:
- A University degree, preferably in a numerate discipline.
- 5-8 years’ experience in digital marketing, customer analytics, direct marketing and/or search marketing.
- You will be customer centric along with an in-depth understanding of and passion for data driven communications and digital marketing
- Demonstrated experience managing diverse and complex campaigns
- Bring a high level of digital/direct experience, knowledge and skills to influence and impact positively on revenue growth.
- Digital media / direct marketing / paid search planning experience in providing strategic input into the management and planning of a complex business.
- Thorough knowledge of analytical tools such as Google Analytics, Power BI, or similar.
- Customer insights and analytics experience.
- Proficiency in Microsoft Office applications including Word, Excel and PowerPoint.
- Experience with manipulation of large amounts of data.
- Experienced in querying databases.
- Excellent written and verbal communication skills.
- Excellent interpersonal & team working skills.
- Willingness, confidence and ability to take initiative.
- Ability to work well under pressure to produce desired results capable of meeting deadlines.
- Strong work ethic, detail oriented and process driven ‘no stone unturned’ approach to work.
This is your opportunity to join a commercially-savvy team working collaboratively to improve the customer value of Air New Zealand as a whole. Make an impact on a large, complex and iconic business in a challenging role with a leading brand.
Make an impact on a large, complex and iconic business in a challenging role with a leading brand.
Apply online now! Applications close 07/09/2025.
Additional Information
At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.
If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.
Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.
"Seek to bring distant horizons closer. Once near, seize them and make them your reality."
