At Abano Healthcare, we’re dedicated to fostering a supportive and innovative environment for our clinicians. As the largest dental support organisation in Australia and New Zealand where we operate Lumino the Dentists, we provide access to state-of-the-art equipment, robust learning opportunities, and mentorship programs.
Job Description
Are you a strategic thinker with a passion for execution?
Do you thrive on leading campaigns that make a real difference to patients, clinics, and communities?
If so, Abano Healthcare wants YOU to help shape the future of Lumino – New Zealand’s largest dental network.
What you’ll sink your teeth into
Strategic Leadership & Local Execution
Own the NZ marketing strategy & campaigns – from big-picture brand to clinic-level impact.
Invest where it matters most: driving patient growth & clinic success.
Clinic Support & Service Model Ownership
Be the go-to partner for Practice & Regional Managers.
Build trust so clinics see marketing as their secret growth weapon.
Team Leadership & Capability Building
Lead and inspire a talented team (Ops, Digital, Coordination).
Create a “service-first” culture – always putting patients & clinics at the heart.
Market Insights & Competitive Advantage
Be the voice of NZ in the wider Group Marketing team.
Keep your finger on the pulse of competitors, patient trends, and performance insights.
Qualifications
Must-Haves:
Bachelor’s degree in Marketing, Communications, Business, or a related field (postgraduate qualification a plus).
7+ years’ experience in marketing, with at least 3 years in a leadership role.
Proven experience managing multi-site or multi-brand marketing strategies, ideally across healthcare, retail, or service industries.
Strong background in digital marketing (SEO, SEM, social, CRM, marketing automation).
Demonstrated ability to own end-to-end campaigns – from strategy through to execution and performance tracking.
Solid understanding of budget management and driving ROI on marketing investment.
Experience partnering with operational teams and stakeholders across multiple locations.
Nice-to-Haves:
Healthcare or service-based marketing experience.
Familiarity with NZ consumer trends and competitive market insights.
Experience with patient/customer engagement strategies (e.g. loyalty programs, retention initiatives).
Proven track record of building and leading high-performing marketing teams.
Key Attributes:
Strategic thinker who can also roll up their sleeves and execute.
Strong communicator and relationship builder – clinics and teams see you as a trusted partner.
Data-driven decision maker with a knack for turning insights into action.
Resilient, adaptable, and thrives in a fast-paced, multi-site environment.
Additional Information
Because at Abano Healthcare, we don’t just do marketing.
We craft smiles, build communities, and give patients more reasons to say yes to better oral health.This is your chance to lead, create, and grow in a role where every campaign has real impact – from local clinics to nationwide strategy.
Ready to put your stamp on the future of NZ healthcare marketing?
Apply now and help us keep Lumino shining as NZ’s market leader.
